讲座题目：Strategic Implications of Store Brands on Contracting Sequence

报告人：Prof. Xiajun Amy Pan, Warrington College of Business, University of Florida

讲座时间：2019年4月10日星期三上午：10:00-11:30

讲座地点：tyc234cc 太阳成集团7楼7002教室

讲座内容：Store brand (SB) products are prevalent nowadays; however, the market shares in different categories vary substantially, from negligible sales (e.g. alcoholic beverages) to more than half of the total sales (e.g. milk). Our work investigates the impacts of the SB introduction on two symmetric national brand manufacturers’ (NBMs’) responses and a retailer’s contracting sequence with NBMs in a common retailer channel. We identify a boundary equilibrium, where the sale of the SB is negligible but its presence enables the retailer to intensify the upstream competition and achieve better wholesale contracts. Further, we characterize a continuum of boundary equilibria under simultaneous contracting such that symmetric NBMs may even set asymmetric wholesale prices so as to drive the SB out of the market in a co-opetition manner. Under sequential contracting, the boundary equilibrium is unique but the NBM could entail a first-mover advantage, a stark contrast to the second-mover advantage in the non-boundary equilibrium. Moreover, we find that the retailer should always adopt the simultaneous contracting in the absence of the SB but the sequential contracting performs better in the boundary equilibrium, shedding lights on the retailer’s choice between observable and unobservable offers.

学者介绍：Xiajun Amy Pan博士毕业于得克萨斯大学奥斯汀分校（University of Texas at Austin），现为佛罗里达大学（University of Florida）助理教授。主要研究方向为供应链管理、零售运营、商务分析、运营-信息交互、运营-营销交互。她的研究成果在Marketing Science, Production and Operations Management, Manufacturing and Service Operations Management等高水平期刊上发表。此外，Xiajun Amy Pan博士为POMS、INFORMS会议分会主席，曾任POMS学会秘书，担任Management Science, Production and Operations Management, Manufacturing and Service Operations Management, Operations Research, Omega, European Journal of Operational Research, IEEE Transactions on Engineering Management等多个期刊的审稿人。